Friday, February 20, 2009

Change gonna come...but can we deal with it?

For the past few days, we've been listening to the reports about the "stimulus" and the "housing recovery" plans, and it strikes me that for as well as the current administration took advantage of new media during the campaign...they have failed to realize the impact it will continue to have throughout the new President's term and from now on. The White House press corps is no longer the gateway to the American ear. There are literally thousands, if not millions of "reporters" and "pundits" across the globe right now doing the same thing I am doing...putting their thoughts and opinions about what is going on out to the universe.

You can start to see the gradual shift of the information flow going back to more traditional mediums. Unfortunately, the landscape has changed. If the present administration continues to slip into the business as usual, same ol' same ol' way of getting their message out...the "change" everyone was expecting will start to seem hollow. The super powers we thought Obama had will start to seem like fiction, and we will all feel the same sense of disappointment that the power of change cannot stand up against the power of Old School DC.

I'm no mathematician...but just take a simple man's look at the numbers. The stimulus bill will save or create 3 million jobs. The unemployment rate today is 5 million. The housing bill will potentially help 8-9 million. The number of homes that are in or close to foreclosure is 27 million. My daughter is pretty good at math...and she knows that these numbers don't add up.

The administration needs to get back to its new media roots and keep people engaged, informed and educated. They are leaving this up to the masses of mass media out there, and people are starting to realize that these guys are only human. This would be OK if they presented themselves as humans up front. The hype was worn like a cape, the speeches and the cute phrasing the mask of the hero. But they are starting to learn the lesson of many a super hero in the pages of Marvel and DC...the hero is only as loved as their last rescue.

No comments:

Post a Comment